I designed and animated dynamic content for McDonald’s in-store digital signage, bringing seasonal campaigns, limited-edition meals, and rotating menus to life across thousands of screens.
Photo montage presenting Big Mac set with McDonald's logo symbol in the background.
Seasonal Campaigns
Creative work on seasonal campaigns such as World Children’s Day featuring Sibel Redzep as the ambassador for the Ronald McDonald House, along with festive promotions like the Christmas Gift Card and New Year campaigns.
Limited Edition Meals
Design and animation for limited-time offer campaigns, including customer favorite El Maco Grande and the Great Tastes of America series with burgers like the New York Sup, California Classic, Chicago Star, and Miami Melt.
Rotating Menus
Ongoing visual design and animation for McDonald's rotating promotions. This includes engaging designs for the Happy Meal with its ever-changing toy collections and Menu Designs for Breakfast etc.